Demand Generation Manager

About the Opportunity

Our client, a rapidly growing cybersecurity consulting firm, is seeking a strategic and results-oriented Demand Generation Manager to establish and lead their marketing function. This is a confidential search for a high-impact role reporting directly to the VP of Marketing.

The ideal candidate is a dynamic, hands-on B2B marketer with a strong background in lead generation, event execution, partner marketing, and marketing automation. You will play a vital role in aligning marketing strategies with sales goals, scaling brand visibility, and driving demand generation across channels.

This opportunity is perfect for someone who thrives in a fast-paced, entrepreneurial environment and is eager to shape and execute marketing strategies from the ground up.

Key Responsibilities

Sales & Field Marketing

• Collaborate with the VP of Marketing to develop and execute integrated multi-channel marketing plans.

• Lead B2B lead generation initiatives across digital, print, and event-based campaigns.

• Create compelling content including blogs, case studies, infographics, and videos aligned with brand messaging.

• Produce and maintain sales enablement assets (e.g., presentations, brochures).

• Execute impactful field marketing activations and branded experiences.

• Collect and analyze campaign data to refine strategies and improve ROI.

• Ensure strong alignment and collaboration with internal stakeholders.

Partner Marketing & Events

• Design and manage co-branded campaigns in partnership with key vendors.

• Plan and execute virtual and in-person events such as webinars, roundtables, and workshops.

• Handle event logistics, vendor coordination, and post-event follow-up.

• Utilize HubSpot and CRM tools to monitor campaign performance and optimize lead conversion.

• Manage MDF (Market Development Funds) budgets and ensure alignment with partner branding and revenue goals.

• Report on campaign effectiveness and pipeline impact through dashboards and analytics.

Brand Positioning & Talent Branding

Drive alignment between the company’s external brand and internal culture to position the organization as both a market leader and employer of choice. This initiative focuses on strengthening brand perception across customer and talent audiences by integrating authentic storytelling, consistent messaging, and collaboration between marketing and HR.

Qualifications

• 5+ years of experience in B2B marketing, preferably within the consulting or technology sectors.

• Proven expertise in lead generation, event management, campaign execution, and partner marketing.

• Proficiency in HubSpot, CRM systems, LinkedIn Ads, and performance analytics tools.

• Excellent verbal and written communication skills with a keen eye for detail.

• Strong project management and organizational abilities.

• Comfortable collaborating cross-functionally with Sales, HR, and external partners.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Strong analytical mindset with a focus on ROI and performance optimization.

• Hands-on, execution-driven approach with demonstrated leadership skills.

What Success Looks Like

• Building a scalable, revenue-aligned marketing engine.

• Generating qualified leads and enhancing market presence.

• Executing seamless events and impactful co-marketing programs.

• Enhancing talent attraction by shaping a compelling and authentic employer brand aligned with the company’s values and vision.